The US are soon to be taking over the UK sporting game, as NFL hits London and it’s no surprise that Nike are getting involved. They’ve entered a partnership with the NFL for the first time, meaning that all NFL product is now Nike. This included redesigning all jerseys, as well as improving performance factors through changes in fabric composition to encourage better clothing form. I popped into Oxford Street’s Nike Town store today to see what all the fuss was about and damn, they’re looking good.
The entire ground floor of London’s flagship is dedicated to the arrival of the American sport to London. With life sized mannequins lined upon an AstroTurf platform and all Nike staff wearing official NFL merchandise (and throwing footballs around the store), it’s definitely worth a visit.
The jerseys are available for both men and women for a number of different NFL teams. There’s even additional items to the collection, including a very nice reversible bomber for the guys and lightweight jackets for the ladies.
Find some of the men’s collection below:
And for women…
The NFL games have been an annual event for the past 8 years held at the home to English football, Wembley. Six teams will play in the UK this year with the Raiders and Dolphins kicking off the games this Sunday September 28th 2014. I wouldn’t mind bagging myself a sneaky ticket next year, even if it is just to have a peak at those oh so strong American men! Keep up-to-date with all the scores at NFL.com. Enjoy xx