Running from 6-15th May at Westfield White City and 21-30th May at Westfield Stratford is a pop-up beauty festival and it’s not to be missed! I was invited down to the launch event last week filled with beauty and hair treatments, live performances from Izzy Bizou (who I must say, has the voice of an angel!) and DJ Blonde Ambition and of course, free booze. This is Hearst Beauty Unbound and if you’re into your beauty (and/or gin) then you’re in for a treat.

Hearst Magazines– think down the lines of Cosmo, Elle, Harper’s Bazaar, Red and Esquire- have teamed up with Westfield London and Estee Lauder to transport women and men into a whole new world of beauty and grooming. Situated in the middle of Westfield shopping centre, you feel more like you’re at an LA garden party than a London mall. That is until you look up to see a whole bunch of shoppers having a good nosey at what’s going on and rightly so they should be intrigued.

There’s skincare consultations, make-up masterclasses, hair tips and beauty treatments from the likes of Estee Lauder, Aveda, Origins and The Grooming Station by Esquire for men. Then there’s the series of talks with beauty experts and influencers. Oh and there’s also the Sipsmith Gin Bar, so you really can make an evening of it! Have a look on site (click me) for a full schedule and to book your place or simply drop by and see what’s on!

See the full video of the event simply by clicking right here.