Last week, I was invited to join team New Balance at their brand new Bicester Village store. Home to many premium and luxury brands, Bicester Village is the destination for anybody searching for quality products at great prices making it an ideal spot for New Balance to make home for their new outlet arrival. As well as being the brand’s most premium outlet store, it is also the first performance sports offering available at Bicester Village, so you can only imagine how excited I was to pay it a visit.
The boutique sized store fits perfectly with the usual New Balance style and has clearly been designed with much care and thought. It’s clean interior and bright lighting allows for the products to be show-cased to their full potential. There is also a clever use of storage, with hidden drawers holding masses of trainers- ready to try on and buy at the drop of a hat. No waiting around here!
There’s a clear divide between women’s and menswear with each having their own half of the store, so there’s no confusion as to where to head for what. The staff are also amazingly friendly and surprisingly well-knowledged, especially as the store only opened earlier this month.
It’s an intimate setting compared to their recent Oxford Street haven, but means that it only has room for the best products…
Stocked with the top picks of New Balance product, including premium ranges and limited edition pieces, anyone with a passion for great quality sportswear or athleisure will find themselves in NB paradise. The selection includes sought after ranges such as the ‘Explore the Sea’ pack, the New Balance x Horween Leather and the women’s J.Crew collaboration.
Trainer-wise, you will not be let down. There’s plenty to choose from across both lifestyle and performance for both men and women. Sneakerheads, beware! Although with outlet prices, there’s really no need to hold back.
My Top Picks
As part of the day, I was asked to pick out my favourite pieces… Not. A. Problem!
I have to say, I did spend most of my time running between the New Balance x J.Crew section and the changing rooms with a few cheeky stops by the trainers! Although my usual style is pretty monochrome (all black/no colour whatsoever/maybe some grey), the fit and style of the bright orange and blue set had me swooning and I just had to add it to my shopping bag! I also nabbed the most dreamy drop back vest top, a striped crop and two pairs of black trainers, of which one pair glows in the dark!!
I practically live in sportswear, so loved being able to try on all of the premium activewear pieces- the ideal additions to my athleisure wardrobe.
A huge thank you to New Balance for an amazing day. If you’re a New Balance fan (or even just looking for some quality sportswear that won’t break the bank) then I would definitely recommend a trip to their new store. Enjoy! x