Puma have taken a nod towards the red carpet with their new Velvet Rope collection. Hence the name, the pack takes inspiration from the velvet rope that would typically be seen at high profile events. The idea being that we can step beyond the velvet rope and into the spotlights and fierce world that lies behind it. It’s workout gear with a fashion edge and deserves a place in any activewear wardrobe.
The pack has recently launched on ASOS and I was lucky enough to get involved in the campaign wearing the ever so comfortable Active Training Explosive Bodysuit. Check out a snippet of it below…
Velvet Rope comprises of a variety of footwear and apparel, all adopting an olive, black and gold colour scheme. If like me you wear your gym kit to more than just the gym then I’d say that you will love this range. Here are a few of my faves…
London based mega babe and stylist Kitty Cowell has teamed up with sports and lifestyle brand Mitchell & Ness to design a hat as part of the LUKCY Project (yes, it’s spelt that way on purpose) all in the name of mental health awareness. The project so far consists of two videos showing several individuals who open up about their own personal set backs and how they have worked their butts off in order to ‘create their own luck’.
The first video shows Kitty herself. She expresses her struggles as a child growing up with dyslexia, tackling depression and dealing with endometriosis. Kitty shares how she has overcome setbacks, picked herself up and fought her way to become her own boss as a stylist and lifestyle blogger. You can see the full video below.
The second video, in collaboration with Mitchell & Ness, shows other creatives who talk us through how they have reached success whilst dealing with personal issues. It’s actually pretty emotional and inspiring to say the least. Check it out below!
Kitty has designed a limited edition hat in which their are only 25 of in the whole world! It’s super cute and will be auctioned later this week with all profits going to Mind Charity. Keep an eye out on Kitty’s Instagram (@kittycowell) for full details of the auction. It’s only the beginning for this project but I’m already excited to see more.