March 14th saw the launch of Reebok’s brand new MYT (Meet You There) campaign- uniting and celebrating strong women across Europe, who aren’t afraid to ‘break the standard’. I was asked by Reebok (along with a friend of my choice) to get involved, which I was more than happy to do so. With a focus on women supporting other women and the power of being yourself- something that I’m super passionate about- this was a campaign that I was honoured to be a part of.

The campaign, shot between London, Berlin and Paris, features supermodel Jourdan Dunn, as well as Reebok’s choice of inspirational women from across these cities. Aimed to show young women that they are able to achieve whatever they put their mind to if they adopt the confidence to chase their goals, we took to the streets of London to do just that.

Styling outfits from the MYT collection to suit our own personal style, I went for the flocked shorts and matching cropped hoodie set with the MYT open-back bralette. The range comprises of bold prints and unique cuts to take you from gym, to brunch, to hanging out around your city. My kind of clothing! My bestie, Iman, is already a stylist so of course her outfit was on-point. She chose the Moonshift Tri-Back Bra and teamed it with the MYT Engineered Tights. Cute!

Here are the images from the campaign, shot by David Townhill. Thank you, Reebok- let’s continue to Break The Standard!