New Balance Flagship Store Birthday Celebrations

I joined forces with New Balance last weekend to celebrate the first birthday of their Oxford Street flagship store with giveaways, a live DJ (my friend, fellow blogger and all-round babe, Millie Cotton), special guests and of course cupcakes!

Myself and a selection of other fitness enthusiasts were able to pick out our ultimate running outfits, which I have to say was much harder than it sounds, as there were simply too many cute outfits to choose from! I eventually opted for the New Balance FuelCell in all white, RRP £130, as well as black running tights and this super cute sports bra worn below…

Customers could help themselves to Skinny Bakery cupcakes and the first fifteen people to have Stride ID on the day- New Balance’s innovative way to find the best fitting shoes for their customers- were given a pair of the NYC marathon running shoes best suited to their running needs. The giveaways didn’t stop there; twenty-five lucky New Balance shoppers were gifted £20 vouchers to spend on anything they like, as well as a further twenty-five vouchers being given to people outside of the store sporting New Balance that day!

Team New Balance Manchester coach and mentor Steve Vernon and Team New Balance Manchester athlete, Jonny Mellor, were also in store to give running advice and tips to customers. I’d met Steve at my first ever event with New Balance back in 2015 when we took to the streets of London for a hot summer’s run. Apart from the weather it seemed like history was repeating itself, as we headed to Hyde Park with the New Balance Run Club for drills and 800m runs. Sporting my new kit I was ready to go until Steve suggested that I pair up with Jonny for the warm up sprints! With Jonny holding a PB of 28:42.2 for 10,000m, you can take a wild guess who won… Hint: it wasn’t me.

When it came to the sets of 800’s, Steve told how the first run should always be the worst. It’s important when training not to go flat out on your first one. You need to be able to pace yourself for the rest!

It wasn’t long before we were heading back to the store and saying goodbye to the New Balance team. I obviously picked up a cupcake for my journey home- it would be rude not to- and showed off my new running kit all the way back. The very happiest of birthday’s NB Flagship- here’s to many more birthday’s to come!

Kirby Anne X Johno MacCarthy

Working with Johno MacCarthy was a dream. One of the most down-to-earth people that I’ve ever met and an amazing photographer at that. If you haven’t seen his work previously, then be prepared to start spotting it everywhere, as this guy has some serious talent and drive (the best combo). 

We teamed up on a late summer weekend and shot away around the picturesque streets of Notting Hill. Here’s what we created… 


Find more from Johno on Instagram at @johno_maccarthy. 

PUMA x Sophia Webster

Last night saw the launch of PUMA‘s latest collaboration. This time the brand have chosen to couple up with flamingo-loving honey Sophia Webster and the range is fire!

Kick-starting the launch with a Carnaby Street store party, guests had the chance to get up close and personal with the collection and with Sophia herself, who spent the majority of the night dancing away next to the DJ booth (my kinda girl)!

PUMA’s store looked insane and the VM fitted perfectly with the collaboration. There were unicorns, clouds, plants- the kind you see in those trendy home magazines- neon lights and pink. Lots of pink!

My fave part, after the collection of course, had to be… wait for it… GLITTER COCKTAILS. Just yes. Although I opted for the mocktail option, seeing as I vowed not to drink alcohol this week after a heavy bank hol, I was still excited to have glitter and flowers in my drink. Yum!


I snapped away at the collection so you can see it for yourself below, but basically it’s bold, beautiful and totally Sophia. An amazing, if not unexpected, collaboration between two of London’s hottest brands.


PUMA, Sophia, you have smashed it. Bringing some colour (and I imagine a lot of compliments) to our Autumn wardrobes! Shop the collection for yourself right here.

Tezenis Fitness_City

Best known for their super cute underwear and swimwear collections, Tezenis are out to let the world know about their activewear range. I headed to the Oxford Street store along with a bunch of other fitness blogger babes to find out just what Tezenis have to offer.

Treated to our very own kit, we could experience the collection first hand. Although most of the girls opted for the black matching outfits with floral detail  (that were amazingly transitional- think gym to brunch- and fitted like a dream), I chose to go with the Piping Basic Gym Legging in Grey and Pink with the matching Cup Detail Gym Top shown below.

Once we all looked the part, we were ready to work up a sweat with 4fitnesssake‘s Chiara Pellegrino, who by the way, is an absolute hun! The workout used bodyweight and resistance band exercises in a dance-like manner to get our full body aching and toning. We kicked, dipped and jumped our way to the end, finishing with a mini routine combining all of the exercises that we had carried out. Even though I’m not the most natural dancer, it was definitely fun to exercise to the beat and learning the routines seemed to take my mind off of the actual exercise. Bingo!

Of course there was a photographer at hand, Domenic Pendino to be precise, to capture the entire event. See some of Dom’s pictures below…

 

All in all, the event was lovely. Such a nice way to bring together girls with a real interest in fitness and health. The Tezenis activewear collection is ideal for anybody who wants to feel great when working out without having to spend a bomb on clothing. It’s feminine, flattering and there’s a variety of mix and match styles to choose from. Check it out for yourself right here or pop into store to see the collection in person!

 

Puma Velvet Rope Collection

Puma have taken a nod towards the red carpet with their new Velvet Rope collection. Hence the name, the pack takes inspiration from the velvet rope that would typically be seen at high profile events. The idea being that we can step beyond the velvet rope and into the spotlights and fierce world that lies behind it. It’s workout gear with a fashion edge and deserves a place in any activewear wardrobe.

The pack has recently launched on ASOS and I was lucky enough to get involved in the campaign wearing the ever so comfortable Active Training Explosive Bodysuit. Check out a snippet of it below…

​​ Velvet Rope comprises of a variety of footwear and apparel, all adopting an olive, black and gold colour scheme. If like me you wear your gym kit to more than just the gym then I’d say that you will love this range. Here are a few of my faves…

Puma Metallic Print Flatform Basket Trainers £85 on ASOS

puma velvet rope trainers basket

Evolution evoKNIT Bra Top

puma velvet rope top

Premium Tights

puma velvet rope premium tights

 

 

LUKCY x Mitchell & Ness

London based mega babe and stylist Kitty Cowell has teamed up with sports and lifestyle brand Mitchell & Ness to design a hat as part of the LUKCY Project (yes, it’s spelt that way on purpose) all in the name of mental health awareness. The project so far consists of two videos showing several individuals who open up about their own personal set backs and how they have worked their butts off in order to ‘create their own luck’.

The first video shows Kitty herself. She expresses her struggles as a child growing up with dyslexia, tackling depression and dealing with endometriosis. Kitty shares how she has overcome setbacks, picked herself up and fought her way to become her own boss as a stylist and lifestyle blogger. You can see the full video below.

The second video, in collaboration with Mitchell & Ness, shows other creatives who talk us through how they have reached success whilst dealing with personal issues. It’s actually pretty emotional and inspiring to say the least. Check it out below!

Kitty has designed a limited edition hat in which their are only 25 of in the whole world! It’s super cute and will be auctioned later this week with all profits going to Mind Charity. Keep an eye out on Kitty’s Instagram (@kittycowell) for full details of the auction. It’s only the beginning for this project but I’m already excited to see more.

kitty
Morgan Weekes and Kitty Cowell in their LUKCY x Mitchell & Ness hats

Shock Absorber Fly Bra

There’s no doubt about it that Shock Absorber are well-known for their sports bra expertise. In fact, according to research, ‘wearing a Shock Absorber sports bra is proven to reduce breast movement by up to 78%.’ That’s pretty impressive, especially when breasts can move up to 14cm when unsupported by a bra! Wow.

So, we’ve figured that it’s important to wear a sports bra if we don’t want to damage breast ligaments (or have sagging boobs!) and it looks like a Shock Absorber bra might be a pretty good choice. Luckily for us, they’ve just released a brand new bra with Cross Control technology- phenomenal support, yet super light comfort. Introducing the Ultimate Fly Bra… 


With parkour expert and free runner, Katie McDonnel as an ambassador, you know that Shock Absorber bras are trusted by even the most active of women. Katie joined myself and a whole bunch of fitness industry experts for the launch event of the new Fly Bra. We were put through our paces at London’s boutique gym 1Rebel for a high impact, parkour inspired workout (i.e. a LOT of burpees, squat jumps and other bodyweight exercises) before finishing with 1Rebel’s well known smoothies and a protein-packed breakfast spread. 

Obviously Katie breezed through the workout, sporting her very own Shock Absorber bra. A picture speaks a thousand words and by the end of the workout Katie still managed to look photoshoot- ready for her cool down stretches, so need I say more? 


The Ultimate Fly Bra is Shock Absorber’s lightest bra yet. It holds a second skin sensation whilst still providing unmatched support even during intense, high impact exercise. Unfortunately the bra doesn’t cater for A cup ladies, which is a bit of a shame! But does cover sizes 32-38 B-F. You can pick yours up for £45 from a variety of retailers including Bravissimo, Debenhams, Wiggle and Next.