March 14th saw the launch of Reebok’s brand new MYT (Meet You There) campaign- uniting and celebrating strong women across Europe, who aren’t afraid to ‘break the standard’. I was asked by Reebok (along with a friend of my choice) to get involved, which I was more than happy to do so. With a focus on women supporting other women and the power of being yourself- something that I’m super passionate about- this was a campaign that I was honoured to be a part of.
Last month I had the honour of working with Gymshark and one of my fave photographers, Tom Joy for the launch of Gymshark’s Vital Seamless collection. I absolutely love the range and couldn’t be happier with the final campaign. Thanks, Gymshark! See some of the campaign imagery below…
New Balance have launched a brand new trainer, the Fresh Foam Crush, and I led a workout for a bunch of fitness babes to put them to the test!
Kick-starting the launch with a Carnaby Street store party, guests had the chance to get up close and personal with the collection and with Sophia herself, who spent the majority of the night dancing away next to the DJ booth (my kinda girl)!
PUMA’s store looked insane and the VM fitted perfectly with the collaboration. There were unicorns, clouds, plants- the kind you see in those trendy home magazines- neon lights and pink. Lots of pink!
My fave part, after the collection of course, had to be… wait for it… GLITTER COCKTAILS. Just yes. Although I opted for the mocktail option, seeing as I vowed not to drink alcohol this week after a heavy bank hol, I was still excited to have glitter and flowers in my drink. Yum!
I snapped away at the collection so you can see it for yourself below, but basically it’s bold, beautiful and totally Sophia. An amazing, if not unexpected, collaboration between two of London’s hottest brands.
PUMA, Sophia, you have smashed it. Bringing some colour (and I imagine a lot of compliments) to our Autumn wardrobes! Shop the collection for yourself right here.
Best known for their super cute underwear and swimwear collections, Tezenis are out to let the world know about their activewear range. I headed to the Oxford Street store along with a bunch of other fitness blogger babes to find out just what Tezenis have to offer.
Treated to our very own kit, we could experience the collection first hand. Although most of the girls opted for the black matching outfits with floral detail (that were amazingly transitional- think gym to brunch- and fitted like a dream), I chose to go with the Piping Basic Gym Legging in Grey and Pink with the matching Cup Detail Gym Top shown below.
Once we all looked the part, we were ready to work up a sweat with 4fitnesssake‘s Chiara Pellegrino, who by the way, is an absolute hun! The workout used bodyweight and resistance band exercises in a dance-like manner to get our full body aching and toning. We kicked, dipped and jumped our way to the end, finishing with a mini routine combining all of the exercises that we had carried out. Even though I’m not the most natural dancer, it was definitely fun to exercise to the beat and learning the routines seemed to take my mind off of the actual exercise. Bingo!
Of course there was a photographer at hand, Domenic Pendino to be precise, to capture the entire event. See some of Dom’s pictures below…
All in all, the event was lovely. Such a nice way to bring together girls with a real interest in fitness and health. The Tezenis activewear collection is ideal for anybody who wants to feel great when working out without having to spend a bomb on clothing. It’s feminine, flattering and there’s a variety of mix and match styles to choose from. Check it out for yourself right here or pop into store to see the collection in person!