Today marks the launch of Puma‘s collaboration with hip hop entrepreneur Lola Plaku (@iluvlola). An inspiring collaboration that fits well with Puma’s ‘Do You’ attitude and female empowerment values.
Yesterday I headed to East London for an afternoon & evening of fun with Puma Women. In perfect timing with Internation Women’s Day, Puma decided to celebrate their Do You campaign, which aims to empower women everywhere. Just my thing!! The event started with a super cute styling session and was followed by a jam-packed after party.
The Do You Styling Session
Held in the iconic railway arches of London, Puma pulled out all the stops to provide myself and a whole load of other influencer/creative/kick-ass babes with the chance to style their very own shoot. With rails of the new SS17 Puma lifestyle range and in-demand stylist Nayaab Tania at hand, we definitely had all the right tools to create the perfect spring summer athleisure look.
There was a hair and makeup station, masses of clothes to choose from and London’s hottest female photographers Emma Breschi and Loan Love. What more could you want! Nayaab kitted me out with the cuttest oversized flare pants (with a slit up both legs of course) and obviously Puma trainers to complete the outfit, while Loan Love snapped away & even left me with this tiny Polaroid to take home- how sweet!
My second outfit was from the Puma X Fenty range by Rihanna and it was heavenly. A matching tracksuit with baggy pants and a cropped sweat; oversized, ridiculously comfy and in Khaki (one of my fave colours) it couldn’t have been more perfect. Unfortunately I don’t have any images just yet of this outfit but I’ll make sure to post them over on my Instagram (@kirbyanne) as soon as the professional shots are sent over!
Throughout the session we were kept fully hydrated- ish- with prosecco & a variety of juices at the Puma bar. Yum!
As predicted, the party did not disappoint. In the same location as the styling session there was a fully stocked free bar, music from the baddest female DJs (girl power at its finest), an in-demand photo booth and a room full of people bringing nothing but positive energy. We danced, socialised, drank and basically had a load of fun in true girl boss style. Even the boys came down to celebrate!
So here’s a huge thank you to Puma Women! Don’t forget to keep an eye out over on my Instagram (@kirbyanne) for the results from my photo shoot.
Lots of love to all of the amazing women out there- let’s show the world what we’re made of!!