London based mega babe and stylist Kitty Cowell has teamed up with sports and lifestyle brand Mitchell & Ness to design a hat as part of the LUKCY Project (yes, it’s spelt that way on purpose) all in the name of mental health awareness. The project so far consists of two videos showing several individuals who open up about their own personal set backs and how they have worked their butts off in order to ‘create their own luck’.
The first video shows Kitty herself. She expresses her struggles as a child growing up with dyslexia, tackling depression and dealing with endometriosis. Kitty shares how she has overcome setbacks, picked herself up and fought her way to become her own boss as a stylist and lifestyle blogger. You can see the full video below.
The second video, in collaboration with Mitchell & Ness, shows other creatives who talk us through how they have reached success whilst dealing with personal issues. It’s actually pretty emotional and inspiring to say the least. Check it out below!
Kitty has designed a limited edition hat in which their are only 25 of in the whole world! It’s super cute and will be auctioned later this week with all profits going to Mind Charity. Keep an eye out on Kitty’s Instagram (@kittycowell) for full details of the auction. It’s only the beginning for this project but I’m already excited to see more.