Nike AW14 Tech Pack Collection

Today’s culture demands sportswear to not only be functional but to also be aesthetically pleasing. The need for sports clothing to look attractive as well as serve it’s purpose has not only risen but has in fact, become a must. Gone are the days where an old tee and faded sweatpants would cut it for the gym. This is a new generation of sport consumers who want to look, as well as feel good when they work out!

Nike are always ahead of the game and have hit the nail on the head with their Tech Pack collection. Introduced in 2007, the collection allows athletes to step out in style without having to compromise on clothing functionality. Sported by well-known faces from across the world including Rafael Nadal, Serena Williams, Kevin Prince Boateng, Perri Shakes Drayton and Jon Jones, the range is clearly fit for the best. Designed with special fabric to allow superior breathability and insulation as well as allowing maximum movement and looking rather professional, this is definitely worth investing in.

Additional items have been added to the Tech Pack for AW14, such as the Nike Tech Butterfly for women and the Nike Tech Windrunner IRD for men.

The gent’s windrunner has a simple design and in this case, less really is more. Guys, wanting to catch the eye of that cute girl that you see on your morning runs? Well I would definitely recommend that you add this to your winter wardrobe- black being my personal fave!

Nike sent me a surprise package containing the grey Butterfly to try out (yipeeee!) and I was more than impressed. This jacket is super duper lightweight, yet also really warm and it’s so so comfortable- the perfect encouragement for a winter morning run! It fits great and is surprisingly soft with thumb hole features that mean no irritating sleeve movement when playing sport or training. Available in multiple colours from black to purple haze, there’s one to suit everyone. Deep pockets let your hands keep warm during rest time and the interesting crossover back is clearly where it adopted it’s name!

In fact, I love my jacket so much that after wearing it in London I just had to take it with me to New York! The Tech Butterfly will be my sports staple throughout Autumn and deep into Winter this year. Take a peak at the travels of my jacket so far… I wonder where it will visit next! xx

Photographs by the cities’ finest; all London images by Oliver Cargill, all New York images by Dave Krugman.

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Nike NFL Week

The US are soon to be taking over the UK sporting game, as NFL hits London and it’s no surprise that Nike are getting involved. They’ve entered a partnership with the NFL for the first time, meaning that all NFL product is now Nike. This included redesigning all jerseys, as well as improving performance factors through changes in fabric composition to encourage better clothing form. I popped into Oxford Street’s Nike Town store today to see what all the fuss was about and damn, they’re looking good.

The entire ground floor of London’s flagship is dedicated to the arrival of the American sport to London. With life sized mannequins lined upon an AstroTurf platform and all Nike staff wearing official NFL merchandise (and throwing footballs around the store), it’s definitely worth a visit.

The jerseys are available for both men and women for a number of different NFL teams. There’s even additional items to the collection, including a very nice reversible bomber for the guys and lightweight jackets for the ladies.

Find some of the men’s collection below:

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And for women…


The NFL games have been an annual event for the past 8 years held at the home to English football, Wembley. Six teams will play in the UK this year with the Raiders and Dolphins kicking off the games this Sunday September 28th 2014. I wouldn’t mind bagging myself a sneaky ticket next year, even if it is just to have a peak at those oh so strong American men! Keep up-to-date with all the scores at Enjoy xx