Puma performance just switched up their game with the launch of JAAB XT- a brand new workout collection modelled by Adriana Lima.
Last night I headed down to Kachette, Shoreditch for the launch of the Puma x Ader Error collaboration. Effortlessly cool Ader Error is a contemporary brand founded only in late 2014. The fact that in less than 4 years since their launch they are already collaborating with brands such as Puma speaks volumes and looking at the collection you can see how they created a name for themselves so quickly.
It’s official, Puma have joined forces with brand new gym Metabolic London to offer free, yes free, classes to the public every Saturday 3-4pm. The announcement came last week and kicked off with their launch event on Saturday, where a selection of fitness fanatics (including myself) took to the Mornington Crescent based gym to be put through their paces by gym founder, Lawrence.