Puma performance just switched up their game with the launch of JAAB XT- a brand new workout collection modelled by Adriana Lima.
Last night I headed down to Kachette, Shoreditch for the launch of the Puma x Ader Error collaboration. Effortlessly cool Ader Error is a contemporary brand founded only in late 2014. The fact that in less than 4 years since their launch they are already collaborating with brands such as Puma speaks volumes and looking at the collection you can see how they created a name for themselves so quickly.
It’s official, Puma have joined forces with brand new gym Metabolic London to offer free, yes free, classes to the public every Saturday 3-4pm. The announcement came last week and kicked off with their launch event on Saturday, where a selection of fitness fanatics (including myself) took to the Mornington Crescent based gym to be put through their paces by gym founder, Lawrence.
Kick-starting the launch with a Carnaby Street store party, guests had the chance to get up close and personal with the collection and with Sophia herself, who spent the majority of the night dancing away next to the DJ booth (my kinda girl)!
PUMA’s store looked insane and the VM fitted perfectly with the collaboration. There were unicorns, clouds, plants- the kind you see in those trendy home magazines- neon lights and pink. Lots of pink!
My fave part, after the collection of course, had to be… wait for it… GLITTER COCKTAILS. Just yes. Although I opted for the mocktail option, seeing as I vowed not to drink alcohol this week after a heavy bank hol, I was still excited to have glitter and flowers in my drink. Yum!
I snapped away at the collection so you can see it for yourself below, but basically it’s bold, beautiful and totally Sophia. An amazing, if not unexpected, collaboration between two of London’s hottest brands.
PUMA, Sophia, you have smashed it. Bringing some colour (and I imagine a lot of compliments) to our Autumn wardrobes! Shop the collection for yourself right here.
Puma have taken a nod towards the red carpet with their new Velvet Rope collection. Hence the name, the pack takes inspiration from the velvet rope that would typically be seen at high profile events. The idea being that we can step beyond the velvet rope and into the spotlights and fierce world that lies behind it. It’s workout gear with a fashion edge and deserves a place in any activewear wardrobe.
The pack has recently launched on ASOS and I was lucky enough to get involved in the campaign wearing the ever so comfortable Active Training Explosive Bodysuit. Check out a snippet of it below…
Velvet Rope comprises of a variety of footwear and apparel, all adopting an olive, black and gold colour scheme. If like me you wear your gym kit to more than just the gym then I’d say that you will love this range. Here are a few of my faves…
I recently posted about the Puma Do You styling event and after party (if you missed it click right here) and promised to update you guys with the images from the shoot. Well, the lovely ladies who invited me down were in touch today- super speedy I must say- with the final shots.
Here’s a little BTS!
And here’s me, styled by Nayaab Tania and shot by Loan Love.
Yesterday I headed to East London for an afternoon & evening of fun with Puma Women. In perfect timing with Internation Women’s Day, Puma decided to celebrate their Do You campaign, which aims to empower women everywhere. Just my thing!! The event started with a super cute styling session and was followed by a jam-packed after party.
The Do You Styling Session
Held in the iconic railway arches of London, Puma pulled out all the stops to provide myself and a whole load of other influencer/creative/kick-ass babes with the chance to style their very own shoot. With rails of the new SS17 Puma lifestyle range and in-demand stylist Nayaab Tania at hand, we definitely had all the right tools to create the perfect spring summer athleisure look.
There was a hair and makeup station, masses of clothes to choose from and London’s hottest female photographers Emma Breschi and Loan Love. What more could you want! Nayaab kitted me out with the cuttest oversized flare pants (with a slit up both legs of course) and obviously Puma trainers to complete the outfit, while Loan Love snapped away & even left me with this tiny Polaroid to take home- how sweet!
My second outfit was from the Puma X Fenty range by Rihanna and it was heavenly. A matching tracksuit with baggy pants and a cropped sweat; oversized, ridiculously comfy and in Khaki (one of my fave colours) it couldn’t have been more perfect. Unfortunately I don’t have any images just yet of this outfit but I’ll make sure to post them over on my Instagram (@kirbyanne) as soon as the professional shots are sent over!
Throughout the session we were kept fully hydrated- ish- with prosecco & a variety of juices at the Puma bar. Yum!
As predicted, the party did not disappoint. In the same location as the styling session there was a fully stocked free bar, music from the baddest female DJs (girl power at its finest), an in-demand photo booth and a room full of people bringing nothing but positive energy. We danced, socialised, drank and basically had a load of fun in true girl boss style. Even the boys came down to celebrate!
So here’s a huge thank you to Puma Women! Don’t forget to keep an eye out over on my Instagram (@kirbyanne) for the results from my photo shoot.
Lots of love to all of the amazing women out there- let’s show the world what we’re made of!!