Puma performance just switched up their game with the launch of JAAB XT- a brand new workout collection modelled by Adriana Lima.
Puma Performance JAAB XT Launch

Puma performance just switched up their game with the launch of JAAB XT- a brand new workout collection modelled by Adriana Lima.
Today marks the launch of Puma‘s collaboration with hip hop entrepreneur Lola Plaku (@iluvlola). An inspiring collaboration that fits well with Puma’s ‘Do You’ attitude and female empowerment values.
Last night I headed down to Kachette, Shoreditch for the launch of the Puma x Ader Error collaboration. Effortlessly cool Ader Error is a contemporary brand founded only in late 2014. The fact that in less than 4 years since their launch they are already collaborating with brands such as Puma speaks volumes and looking at the collection you can see how they created a name for themselves so quickly.
Saturday 11th November, 2017. I took to the streets of Venice, California with Photographer Curtis Jehsta. I love to run, especially in the sunshine and this was the perfect morning to do just that. Wearing Puma.
It’s official, Puma have joined forces with brand new gym Metabolic London to offer free, yes free, classes to the public every Saturday 3-4pm. The announcement came last week and kicked off with their launch event on Saturday, where a selection of fitness fanatics (including myself) took to the Mornington Crescent based gym to be put through their paces by gym founder, Lawrence.