PUMA x Sophia Webster

Last night saw the launch of PUMA‘s latest collaboration. This time the brand have chosen to couple up with flamingo-loving honey Sophia Webster and the range is fire!

Kick-starting the launch with a Carnaby Street store party, guests had the chance to get up close and personal with the collection and with Sophia herself, who spent the majority of the night dancing away next to the DJ booth (my kinda girl)!

PUMA’s store looked insane and the VM fitted perfectly with the collaboration. There were unicorns, clouds, plants- the kind you see in those trendy home magazines- neon lights and pink. Lots of pink!

My fave part, after the collection of course, had to be… wait for it… GLITTER COCKTAILS. Just yes. Although I opted for the mocktail option, seeing as I vowed not to drink alcohol this week after a heavy bank hol, I was still excited to have glitter and flowers in my drink. Yum!

I snapped away at the collection so you can see it for yourself below, but basically it’s bold, beautiful and totally Sophia. An amazing, if not unexpected, collaboration between two of London’s hottest brands.

PUMA, Sophia, you have smashed it. Bringing some colour (and I imagine a lot of compliments) to our Autumn wardrobes! Shop the collection for yourself right here.

Puma Velvet Rope Collection

Puma have taken a nod towards the red carpet with their new Velvet Rope collection. Hence the name, the pack takes inspiration from the velvet rope that would typically be seen at high profile events. The idea being that we can step beyond the velvet rope and into the spotlights and fierce world that lies behind it. It’s workout gear with a fashion edge and deserves a place in any activewear wardrobe.

The pack has recently launched on ASOS and I was lucky enough to get involved in the campaign wearing the ever so comfortable Active Training Explosive Bodysuit. Check out a snippet of it below…

​​ Velvet Rope comprises of a variety of footwear and apparel, all adopting an olive, black and gold colour scheme. If like me you wear your gym kit to more than just the gym then I’d say that you will love this range. Here are a few of my faves…

Puma Metallic Print Flatform Basket Trainers £85 on ASOS

puma velvet rope trainers basket

Evolution evoKNIT Bra Top

puma velvet rope top

Premium Tights

puma velvet rope premium tights



DO You with Puma Women

Yesterday I headed to East London for an afternoon & evening of fun with Puma Women. In perfect timing with Internation Women’s Day, Puma decided to celebrate their Do You campaign, which aims to empower women everywhere. Just my thing!! The event started with a super cute styling session and was followed by a jam-packed after party. 

The Do You Styling Session

Held in the iconic railway arches of London, Puma pulled out all the stops to provide myself and a whole load of other influencer/creative/kick-ass babes with the chance to style their very own shoot. With rails of the new SS17 Puma lifestyle range and in-demand stylist Nayaab Tania at hand, we definitely had all the right tools to create the perfect spring summer athleisure look. 

There was a hair and makeup station, masses of clothes to choose from and London’s hottest female photographers Emma Breschi and Loan Love. What more could you want! Nayaab kitted me out with the cuttest oversized flare pants (with a slit up both legs of course) and obviously Puma trainers to complete the outfit, while Loan Love snapped away & even left me with this tiny Polaroid to take home- how sweet! 

My second outfit was from the Puma X Fenty range by Rihanna and it was heavenly. A matching tracksuit with baggy pants and a cropped sweat; oversized, ridiculously comfy and in Khaki (one of my fave colours) it couldn’t have been more perfect. Unfortunately I don’t have any images just yet of this outfit but I’ll make sure to post them over on my Instagram (@kirbyanne) as soon as the professional shots are sent over! 

Throughout the session we were kept fully hydrated- ish- with prosecco & a variety of juices at the Puma bar. Yum! 

The Do You After Party

As predicted, the party did not disappoint. In the same location as the styling session there was a fully stocked free bar, music from the baddest female DJs (girl power at its finest), an in-demand photo booth and a room full of people bringing nothing but positive energy. We danced, socialised, drank and basically had a load of fun in true girl boss style. Even the boys came down to celebrate! 

So here’s a huge thank you to Puma Women! Don’t forget to keep an eye out over on my Instagram (@kirbyanne) for the results from my photo shoot. 

Lots of love to all of the amazing women out there- let’s show the world what we’re made of!! 

Kirby xxx

Puma Basket Heart

Puma have launched what could be described as their most feminine shoe to date, and I got invited down to the launch event to check it out.

About the Shoe

Created for females only, the Puma Basket Heart is a girly twist on the court classic. It’s available in all-white or all-black patent, with two lace choices- either a thick satin ribbon or a chunkier version of the normal lace.

It’s clean, minimal and will add a girly touch to any outfit. I’ll be wearing mine with head-to-toe sportswear for the ultimate sports-luxe look. Click here to buy or find your nearest stockest.

About the Event

Oh it was so cute. Pink, pink and more pink. Hidden in the heart of Shoreditch, th room was filled with helium balloons and fairy lights. There was Polaroid camera snapping, nail-painting, hair braiding, cocktails and donuts. Girls night in- but out!

Thank you for having me down, Puma! xx