Today marks the launch of Puma‘s collaboration with hip hop entrepreneur Lola Plaku (@iluvlola). An inspiring collaboration that fits well with Puma’s ‘Do You’ attitude and female empowerment values.
I’ve been a fan of Jeffrey Campbell for a few years now, however when thinking of the brand it would always be their chunky heeled boots that would come to mind (or the luscious pair of hardware black and gold heels with lion emblems that I received as a Christmas gift back in 2013). It wasn’t until I was having a little browse of ASOS last month and stumbled across the most amazing pair of trainers in New In that I realised Jeffery Campbell sell sneakers and they are to die for…
New Balance have launched a brand new trainer, the Fresh Foam Crush, and I led a workout for a bunch of fitness babes to put them to the test!
I am obsessed with activewear and athleisure clothing. In fact, I spend most of my life wearing it, which also means that I spend a lot of time in trainers. Yet when it comes to the right footwear outside of the gym and for completing that sports luxe look, it can sometimes be a little tricky.
We all know that shoes can make or break an outfit so here are my favourite non-gym trainers to keep your feet looking on-point this winter.
I joined forces with New Balance last weekend to celebrate the first birthday of their Oxford Street flagship store with giveaways, a live DJ (my friend, fellow blogger and all-round babe, Millie Cotton), special guests and of course cupcakes!
Myself and a selection of other fitness enthusiasts were able to pick out our ultimate running outfits, which I have to say was much harder than it sounds, as there were simply too many cute outfits to choose from! I eventually opted for the New Balance FuelCell in all white, RRP £130, as well as black running tights and this super cute sports bra worn below…
Kick-starting the launch with a Carnaby Street store party, guests had the chance to get up close and personal with the collection and with Sophia herself, who spent the majority of the night dancing away next to the DJ booth (my kinda girl)!
PUMA’s store looked insane and the VM fitted perfectly with the collaboration. There were unicorns, clouds, plants- the kind you see in those trendy home magazines- neon lights and pink. Lots of pink!
My fave part, after the collection of course, had to be… wait for it… GLITTER COCKTAILS. Just yes. Although I opted for the mocktail option, seeing as I vowed not to drink alcohol this week after a heavy bank hol, I was still excited to have glitter and flowers in my drink. Yum!
I snapped away at the collection so you can see it for yourself below, but basically it’s bold, beautiful and totally Sophia. An amazing, if not unexpected, collaboration between two of London’s hottest brands.
PUMA, Sophia, you have smashed it. Bringing some colour (and I imagine a lot of compliments) to our Autumn wardrobes! Shop the collection for yourself right here.
Puma have taken a nod towards the red carpet with their new Velvet Rope collection. Hence the name, the pack takes inspiration from the velvet rope that would typically be seen at high profile events. The idea being that we can step beyond the velvet rope and into the spotlights and fierce world that lies behind it. It’s workout gear with a fashion edge and deserves a place in any activewear wardrobe.
The pack has recently launched on ASOS and I was lucky enough to get involved in the campaign wearing the ever so comfortable Active Training Explosive Bodysuit. Check out a snippet of it below…
Velvet Rope comprises of a variety of footwear and apparel, all adopting an olive, black and gold colour scheme. If like me you wear your gym kit to more than just the gym then I’d say that you will love this range. Here are a few of my faves…
Finding the perfect trainer for you can sometimes be a bit of a mission, especially if you’re looking for something that combines performance with fashion. Well, ASICS have created a trainer that may just do the job. Welcome the ASICS Gel-Quantum 360…
First, let’s talk appearance. Combining a knitted upper with a gel sole, there’s plenty going on, yet somehow the trainer manages to stay easy on the eye. It’s effortlessly cool. The kind of trainer that you’d notice for all the right reasons. For me, the gel sole reminds me of that childhood attire (think 90’s jelly shoes or light up trainers worn with popper track pants) however, teamed with the knitted fabric and the Quantum 360’s sleek design, it’s been modernised to fit straight into any sports luxe wardrobe. Sporty Spice, eat your heart out.
Available in two colourways- all white/snow or peach and black– I have to say that my favourite is the white (so easy to throw on and just look at that glitter sole). I’m a bit of a minimalist and tend to stick around mono/nude colour palettes, with maybe a hint of colour if I dare, but that’s not to say that I don’t like the peach. Great for those who prefer a splash of colour- or to go all out! I team my peach pair with an all black outfit.
OK, so we’ve done enough lusting over the design. Let’s conclude with one word- dreamy. Now for the tech…
The main aspect, hence the name, is that they include 360 degrees of the ASICS iconic Gel cushioning, designed to optimise protection from shock and the impact of running. Then there’s the FluidFit upper- streamlined, adaptable with movement and breathable. They’re also super light, supportive and comfortable. Wearable for both shorter and longer runs.
I do wear my sportswear pretty much everywhere, but I find these trainers so versatile and easy to wear from the gym to the shops/brunch/wherever-my-day-may-take-me! RRP £160, available online at JD Sports.
Last week, I was invited to join team New Balance at their brand new Bicester Village store. Home to many premium and luxury brands, Bicester Village is the destination for anybody searching for quality products at great prices making it an ideal spot for New Balance to make home for their new outlet arrival. As well as being the brand’s most premium outlet store, it is also the first performance sports offering available at Bicester Village, so you can only imagine how excited I was to pay it a visit.
The boutique sized store fits perfectly with the usual New Balance style and has clearly been designed with much care and thought. It’s clean interior and bright lighting allows for the products to be show-cased to their full potential. There is also a clever use of storage, with hidden drawers holding masses of trainers- ready to try on and buy at the drop of a hat. No waiting around here!
There’s a clear divide between women’s and menswear with each having their own half of the store, so there’s no confusion as to where to head for what. The staff are also amazingly friendly and surprisingly well-knowledged, especially as the store only opened earlier this month.
It’s an intimate setting compared to their recent Oxford Street haven, but means that it only has room for the best products…
Stocked with the top picks of New Balance product, including premium ranges and limited edition pieces, anyone with a passion for great quality sportswear or athleisure will find themselves in NB paradise. The selection includes sought after ranges such as the ‘Explore the Sea’ pack, the New Balance x Horween Leather and the women’s J.Crew collaboration.
Trainer-wise, you will not be let down. There’s plenty to choose from across both lifestyle and performance for both men and women. Sneakerheads, beware! Although with outlet prices, there’s really no need to hold back.
My Top Picks
As part of the day, I was asked to pick out my favourite pieces… Not. A. Problem!
I have to say, I did spend most of my time running between the New Balance x J.Crew section and the changing rooms with a few cheeky stops by the trainers! Although my usual style is pretty monochrome (all black/no colour whatsoever/maybe some grey), the fit and style of the bright orange and blue set had me swooning and I just had to add it to my shopping bag! I also nabbed the most dreamy drop back vest top, a striped crop and two pairs of black trainers, of which one pair glows in the dark!!
I practically live in sportswear, so loved being able to try on all of the premium activewear pieces- the ideal additions to my athleisure wardrobe.
A huge thank you to New Balance for an amazing day. If you’re a New Balance fan (or even just looking for some quality sportswear that won’t break the bank) then I would definitely recommend a trip to their new store. Enjoy! x