Puma performance just switched up their game with the launch of JAAB XT- a brand new workout collection modelled by Adriana Lima.
Last month I had the honour of working with Gymshark and one of my fave photographers, Tom Joy for the launch of Gymshark’s Vital Seamless collection. I absolutely love the range and couldn’t be happier with the final campaign. Thanks, Gymshark! See some of the campaign imagery below…
Last night I headed down to Kachette, Shoreditch for the launch of the Puma x Ader Error collaboration. Effortlessly cool Ader Error is a contemporary brand founded only in late 2014. The fact that in less than 4 years since their launch they are already collaborating with brands such as Puma speaks volumes and looking at the collection you can see how they created a name for themselves so quickly.
New Balance have launched a brand new trainer, the Fresh Foam Crush, and I led a workout for a bunch of fitness babes to put them to the test!