Puma performance just switched up their game with the launch of JAAB XT- a brand new workout collection modelled by Adriana Lima.
Last month I had the honour of working with Gymshark and one of my fave photographers, Tom Joy for the launch of Gymshark’s Vital Seamless collection. I absolutely love the range and couldn’t be happier with the final campaign. Thanks, Gymshark! See some of the campaign imagery below…
Last night I headed down to Kachette, Shoreditch for the launch of the Puma x Ader Error collaboration. Effortlessly cool Ader Error is a contemporary brand founded only in late 2014. The fact that in less than 4 years since their launch they are already collaborating with brands such as Puma speaks volumes and looking at the collection you can see how they created a name for themselves so quickly.
New Balance have launched a brand new trainer, the Fresh Foam Crush, and I led a workout for a bunch of fitness babes to put them to the test!
Kick-starting the launch with a Carnaby Street store party, guests had the chance to get up close and personal with the collection and with Sophia herself, who spent the majority of the night dancing away next to the DJ booth (my kinda girl)!
PUMA’s store looked insane and the VM fitted perfectly with the collaboration. There were unicorns, clouds, plants- the kind you see in those trendy home magazines- neon lights and pink. Lots of pink!
My fave part, after the collection of course, had to be… wait for it… GLITTER COCKTAILS. Just yes. Although I opted for the mocktail option, seeing as I vowed not to drink alcohol this week after a heavy bank hol, I was still excited to have glitter and flowers in my drink. Yum!
I snapped away at the collection so you can see it for yourself below, but basically it’s bold, beautiful and totally Sophia. An amazing, if not unexpected, collaboration between two of London’s hottest brands.
PUMA, Sophia, you have smashed it. Bringing some colour (and I imagine a lot of compliments) to our Autumn wardrobes! Shop the collection for yourself right here.
Best known for their super cute underwear and swimwear collections, Tezenis are out to let the world know about their activewear range. I headed to the Oxford Street store along with a bunch of other fitness blogger babes to find out just what Tezenis have to offer.
Treated to our very own kit, we could experience the collection first hand. Although most of the girls opted for the black matching outfits with floral detail (that were amazingly transitional- think gym to brunch- and fitted like a dream), I chose to go with the Piping Basic Gym Legging in Grey and Pink with the matching Cup Detail Gym Top shown below.
Once we all looked the part, we were ready to work up a sweat with 4fitnesssake‘s Chiara Pellegrino, who by the way, is an absolute hun! The workout used bodyweight and resistance band exercises in a dance-like manner to get our full body aching and toning. We kicked, dipped and jumped our way to the end, finishing with a mini routine combining all of the exercises that we had carried out. Even though I’m not the most natural dancer, it was definitely fun to exercise to the beat and learning the routines seemed to take my mind off of the actual exercise. Bingo!
Of course there was a photographer at hand, Domenic Pendino to be precise, to capture the entire event. See some of Dom’s pictures below…
All in all, the event was lovely. Such a nice way to bring together girls with a real interest in fitness and health. The Tezenis activewear collection is ideal for anybody who wants to feel great when working out without having to spend a bomb on clothing. It’s feminine, flattering and there’s a variety of mix and match styles to choose from. Check it out for yourself right here or pop into store to see the collection in person!
Puma have taken a nod towards the red carpet with their new Velvet Rope collection. Hence the name, the pack takes inspiration from the velvet rope that would typically be seen at high profile events. The idea being that we can step beyond the velvet rope and into the spotlights and fierce world that lies behind it. It’s workout gear with a fashion edge and deserves a place in any activewear wardrobe.
The pack has recently launched on ASOS and I was lucky enough to get involved in the campaign wearing the ever so comfortable Active Training Explosive Bodysuit. Check out a snippet of it below…
Velvet Rope comprises of a variety of footwear and apparel, all adopting an olive, black and gold colour scheme. If like me you wear your gym kit to more than just the gym then I’d say that you will love this range. Here are a few of my faves…