New Balance have launched a brand new trainer, the Fresh Foam Crush, and I led a workout for a bunch of fitness babes to put them to the test!
I am obsessed with activewear and athleisure clothing. In fact, I spend most of my life wearing it, which also means that I spend a lot of time in trainers. Yet when it comes to the right footwear outside of the gym and for completing that sports luxe look, it can sometimes be a little tricky.
We all know that shoes can make or break an outfit so here are my favourite non-gym trainers to keep your feet looking on-point this winter.
Kick-starting the launch with a Carnaby Street store party, guests had the chance to get up close and personal with the collection and with Sophia herself, who spent the majority of the night dancing away next to the DJ booth (my kinda girl)!
PUMA’s store looked insane and the VM fitted perfectly with the collaboration. There were unicorns, clouds, plants- the kind you see in those trendy home magazines- neon lights and pink. Lots of pink!
My fave part, after the collection of course, had to be… wait for it… GLITTER COCKTAILS. Just yes. Although I opted for the mocktail option, seeing as I vowed not to drink alcohol this week after a heavy bank hol, I was still excited to have glitter and flowers in my drink. Yum!
I snapped away at the collection so you can see it for yourself below, but basically it’s bold, beautiful and totally Sophia. An amazing, if not unexpected, collaboration between two of London’s hottest brands.
PUMA, Sophia, you have smashed it. Bringing some colour (and I imagine a lot of compliments) to our Autumn wardrobes! Shop the collection for yourself right here.
Last week, I was invited to join team New Balance at their brand new Bicester Village store. Home to many premium and luxury brands, Bicester Village is the destination for anybody searching for quality products at great prices making it an ideal spot for New Balance to make home for their new outlet arrival. As well as being the brand’s most premium outlet store, it is also the first performance sports offering available at Bicester Village, so you can only imagine how excited I was to pay it a visit.
The boutique sized store fits perfectly with the usual New Balance style and has clearly been designed with much care and thought. It’s clean interior and bright lighting allows for the products to be show-cased to their full potential. There is also a clever use of storage, with hidden drawers holding masses of trainers- ready to try on and buy at the drop of a hat. No waiting around here!
There’s a clear divide between women’s and menswear with each having their own half of the store, so there’s no confusion as to where to head for what. The staff are also amazingly friendly and surprisingly well-knowledged, especially as the store only opened earlier this month.
It’s an intimate setting compared to their recent Oxford Street haven, but means that it only has room for the best products…
Stocked with the top picks of New Balance product, including premium ranges and limited edition pieces, anyone with a passion for great quality sportswear or athleisure will find themselves in NB paradise. The selection includes sought after ranges such as the ‘Explore the Sea’ pack, the New Balance x Horween Leather and the women’s J.Crew collaboration.
Trainer-wise, you will not be let down. There’s plenty to choose from across both lifestyle and performance for both men and women. Sneakerheads, beware! Although with outlet prices, there’s really no need to hold back.
My Top Picks
As part of the day, I was asked to pick out my favourite pieces… Not. A. Problem!
I have to say, I did spend most of my time running between the New Balance x J.Crew section and the changing rooms with a few cheeky stops by the trainers! Although my usual style is pretty monochrome (all black/no colour whatsoever/maybe some grey), the fit and style of the bright orange and blue set had me swooning and I just had to add it to my shopping bag! I also nabbed the most dreamy drop back vest top, a striped crop and two pairs of black trainers, of which one pair glows in the dark!!
I practically live in sportswear, so loved being able to try on all of the premium activewear pieces- the ideal additions to my athleisure wardrobe.
A huge thank you to New Balance for an amazing day. If you’re a New Balance fan (or even just looking for some quality sportswear that won’t break the bank) then I would definitely recommend a trip to their new store. Enjoy! x
I recently posted about the Puma Do You styling event and after party (if you missed it click right here) and promised to update you guys with the images from the shoot. Well, the lovely ladies who invited me down were in touch today- super speedy I must say- with the final shots.
Here’s a little BTS!
And here’s me, styled by Nayaab Tania and shot by Loan Love.