March 14th saw the launch of Reebok’s brand new MYT (Meet You There) campaign- uniting and celebrating strong women across Europe, who aren’t afraid to ‘break the standard’. I was asked by Reebok (along with a friend of my choice) to get involved, which I was more than happy to do so. With a focus on women supporting other women and the power of being yourself- something that I’m super passionate about- this was a campaign that I was honoured to be a part of.
Last month, I had the opportunity to shoot in sunny Lanzarote with one of my favourite photographers, Tom Joy. As part of a personal project of Tom’s, he flew myself and two other W models out to the island to capture a sports series. We had a blast and the pictures are some of my faves so far!
Here are a few of them below…
Last month I had the honour of working with Gymshark and one of my fave photographers, Tom Joy for the launch of Gymshark’s Vital Seamless collection. I absolutely love the range and couldn’t be happier with the final campaign. Thanks, Gymshark! See some of the campaign imagery below…
New Balance have launched a brand new trainer, the Fresh Foam Crush, and I led a workout for a bunch of fitness babes to put them to the test!
I joined forces with New Balance last weekend to celebrate the first birthday of their Oxford Street flagship store with giveaways, a live DJ (my friend, fellow blogger and all-round babe, Millie Cotton), special guests and of course cupcakes!
Myself and a selection of other fitness enthusiasts were able to pick out our ultimate running outfits, which I have to say was much harder than it sounds, as there were simply too many cute outfits to choose from! I eventually opted for the New Balance FuelCell in all white, RRP £130, as well as black running tights and this super cute sports bra worn below…
Kick-starting the launch with a Carnaby Street store party, guests had the chance to get up close and personal with the collection and with Sophia herself, who spent the majority of the night dancing away next to the DJ booth (my kinda girl)!
PUMA’s store looked insane and the VM fitted perfectly with the collaboration. There were unicorns, clouds, plants- the kind you see in those trendy home magazines- neon lights and pink. Lots of pink!
My fave part, after the collection of course, had to be… wait for it… GLITTER COCKTAILS. Just yes. Although I opted for the mocktail option, seeing as I vowed not to drink alcohol this week after a heavy bank hol, I was still excited to have glitter and flowers in my drink. Yum!
I snapped away at the collection so you can see it for yourself below, but basically it’s bold, beautiful and totally Sophia. An amazing, if not unexpected, collaboration between two of London’s hottest brands.
PUMA, Sophia, you have smashed it. Bringing some colour (and I imagine a lot of compliments) to our Autumn wardrobes! Shop the collection for yourself right here.