Last night I headed down to Kachette, Shoreditch for the launch of the Puma x Ader Error collaboration. Effortlessly cool Ader Error is a contemporary brand founded only in late 2014. The fact that in less than 4 years since their launch they are already collaborating with brands such as Puma speaks volumes and looking at the collection you can see how they created a name for themselves so quickly.
Camo’s on my checklist this season. As is sportswear (obviously). Oh and black, as always. Now if there’s one brand that’s ticking all three boxes, it’s newly born streetwear brand KUTULA.
Multi-talented designer Jimi Herrtage created this 34 piece collection where you can basically mix and match every single item. The brand’s monochrome colour scheme and urban camoflague print runs across all pieces making it oh-so-easy to achieve that effortlessly cool look.
It’s no wonder I wanted to shoot my faves (including the reversible bomber jacket!!) on a hot summer’s day- gloomy London had to do. Jimi’s trip to South Africa inspired KUTULA, with the name actually meaning ‘peace’ in Zulu dialect. There’s me thinking it can’t get any better, then I discover that the brand also travel the world hunting for talent across the arts to showcase across all digital content… Need I say any more?
You can see more from KUTULA on Instagram and Twitter- @kutulaarmy- or online right here. Prices start from £25 and you can shop for both men and women.
A new menswear collaboration is set to launch this week, which is causing a little bit of a buzz on the streetwear scene. We’re soon to see Dutch brand Patta and the US company Carhartt WIP join forces as a celebration of Patta’s 10th anniversary.
We were all able to have a sneak peak at the collection in their recent Lookbook launch but the official release is this Thursday. The launch will take place at London’s Goodhood store- followed by an after party of course!
What to expect from the collection? Think autumnal shades of tan, black and grey, minimal designs and immense quality. You’ll see some of Carhartt’s iconic pieces reworked for the collab, including their Chore Coat and Active Jacket. Minimal with statement slogans seems to be the trend for men this winter, which is exactly what we’ll get from this collection along with some definite investment pieces. Watch out for the launch in retailers 4th December, 2014. xx